Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are Baidu and Bing.
Baidu – China’s internet giant
Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about 135 billion yuan in 2023. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about 70 to 80 percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap in the near future.
includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution
Supplementary notes
Bing, Google, and Yahoo! are blocked in China, yet accessible via VPN.
The source does not specify the date of the survey. Date of release is the date of access.
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StatCounter. (October 11, 2024). Market share of leading search engines in China from September 2019 to September 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/
StatCounter. "Market share of leading search engines in China from September 2019 to September 2024." Chart. October 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/
StatCounter. (2024). Market share of leading search engines in China from September 2019 to September 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/
StatCounter. "Market Share of Leading Search Engines in China from September 2019 to September 2024." Statista, Statista Inc., 11 Oct 2024, https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/
StatCounter, Market share of leading search engines in China from September 2019 to September 2024 Statista, https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/ (last visited December 18, 2024)
Market share of leading search engines in China from September 2019 to September 2024 [Graph], StatCounter, October 11, 2024. [Online]. Available: https://www.statista.com/statistics/253340/market-share-of-search-engines-in-china-pageviews/
